This is the WORST IDEA EVER. Reebok is partnering with Kool-Aid to produce Kool-Aid scented sneakers. Yes, let that sink in, and then repeat it, Kool-aid scented sneakers.So in otherwords, someone decided that kids are not getting exposed to enough sugar, so they needed to cause more cravings for sugar by adding the smell of a sugar drink to sneakers. Maybe this will work out though and actually reduce the desire to drink kool-aid, once the smell of cherry scented sweaty feet gets into the noses of America.