At least eventually it sounds like Ikea is going to start selling solar panels. WOAH. They just begun investing a bankroll of 50 million Euros into clean technology startups with the specific goal of eventually selling solar panels, smart meters and other clean/green technology.
This is awesome news. Ikea is like a non-evil version of Walmart. When they want to do something, they just do it, and seemingly always succeed. They are VERY green minded, always worrying about how to reduce environmental impact as much as they can, and encouraging environtmental technologies and products.
Ikea GreenTech is going to focus on five areas of interest. Solar panels, alternative light sources, product materials, energy efficiency, and water saving and purification. The group said the investments will be made in companies that offer commercial prospects within a four to five year horizon. The plan is to invest in 5-10 companies and take a very active roll on the board’s of those companies. The goal is to offer commercial products withing 4-5 years.
I am excited to see what they churn out. The company overall is amazing. 270 stores in 35 countries, which doesn’t seem like that many, yet they service over half a billion customers each year. wow. That’s 1.85 million per store on average. Compare that to Walmart’s 5.2 billion a year at 3400 stores, which is 1.5 million per store. IKEA FTW!
Via: http://media.cleantech.com/3199/shopping-cleantech-ikea
I think this is strangely sad, but not fatal.
It is true that a hive mentality will out perform rogues and sailors any day, however the hive is best at producing lots of the same thing, over and over again. I see a shift towards boutique production of things and individualization desires that, to some extent, may mitigate their awesome production capability. Certainly in a country with money and desire enough for uniqueness in their baubles.
That is not to say, however, that the rest of the world will not take advantage of their huge national resource and utter lack of empathy for the human condition. We may very well be looking upon the dawn of the Chinese Age, as we watch the sunset of the Age of America. Financially, their ability to produce at the rate they can is more frightening to me, since they will have the resource to design/build/deploy things at the same level as us
(whoops, crap: that was supposed to be juxtaposition – where
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