Cheetos LipBalm. First, eeewwwww, then WTF brand dilution.

Once you get past the ick-factor on this, you have wonder WTF the brand cops were thinking? Unless of course its a joke product for a tradeshow or something. But still, this is pretty rough on your brand. There is no way that artificial cheese flavored lipbalm is good, which makes your brand look bad. Or its mint flavored in reality, in which case your product sucks so bad you couldn't even use it in your own spinoff product. Brand Fever Baby! Catchit!